At the heart of South Australia’s vibrant tourism scene, Bike About, a cycling tour operator known for its adventurous spirit, is gearing up to expand its horizons. This August, Bike About has its sights set on the 2025 New Zealand Roadshow, an incredible opportunity to bring South Australia’s charm to one of its most enthusiastic international audiences. Organised by the South Australian Tourism Commission (SATC), this roadshow represents a chance to connect with New Zealand consumers and a bold step in Bike About’s journey to become a key player in the international tourism market.
The Roadshow: A Gateway to New Zealand
Scheduled from August 16–21, 2025, the New Zealand Roadshow is an SATC-driven initiative to amplify South Australia’s visibility and tourism offerings across a rapidly growing market. With New Zealand now South Australia’s second-largest international visitor market, outperforming pre-COVID levels with a 6% rise in visitation and a staggering 46% increase in expenditure, the timing couldn’t be more perfect.
This event is a carefully curated mix of trade and consumer engagements across Christchurch, Hamilton, and Auckland, designed to showcase South Australian tourism operators to travel industry professionals and eager travellers. For Bike About, it’s not just about participation—it’s about embracing the adventurous spirit that defines the brand and using this platform to inspire New Zealanders to explore South Australia on two wheels.
Bike About: Riding into New Markets
Bike About’s cycling tours, deeply rooted in South Australia’s stunning landscapes, such as the Adelaide Hills, are ideally suited to the experiential tourism New Zealand travellers seek. By joining the roadshow, Bike About aligns with SATC’s push to highlight regional, outdoor, and adventure offerings and positions itself as a unique player in a competitive international market.
Participation in the roadshow offers significant benefits for Bike About
Increased Brand Visibility:
Bike About will be prominently featured in SATC’s dedicated “South Australia” section at events like the House of Travel Consumer Expo in Christchurch.
Market Insights:
Engaging directly with New Zealand travel agents and potential customers will provide invaluable insights into consumer preferences.
Trade Relationships:
The opportunity to network with key travel trade partners and industry specialists will strengthen Bike About’s reach and distribution.
The SATC’s Role: Driving South Australia’s Tourism Vision
The South Australian Tourism Commission is pivotal in enabling businesses like Bike About to thrive domestically and internationally. As the organiser and principal sponsor of the 2025 New Zealand Roadshow, the SATC is committed to showcasing South Australia’s diverse tourism offerings, from its world-class wine regions to its adventure-filled landscapes.
The SATC’s support and funding for the roadshow cover critical aspects such as accommodation, transport within New Zealand, and inclusion in promotional materials, significantly reducing the financial burden on participating operators. This backing allows businesses like Bike About to focus on what they do best—delivering unforgettable experiences.
Furthermore, the SATC’s sustainability roadmap aligns seamlessly with Bike About’s values, providing eco-friendly cycling tours and enhancing South Australia’s reputation as a sustainable and accessible destination.
A Bold Step Forward
For Bike About, the 2025 New Zealand Roadshow isn’t just an event—it’s a statement. It’s a declaration of their adventurous spirit and a commitment to putting South Australia on the map as a top-tier cycling destination. With the SATC’s support, Bike About is set to inspire New Zealanders to discover the beauty of South Australia in a way that only a bike can offer: up close, personal, and full of adventure.
As Bike About pedals into this exciting new chapter, it’s not just chasing international business—it’s creating connections, sparking curiosity, and sharing the thrill of South Australia with the world.
